How Social Media Can Help Your Business to Grow?

At the dawn of the digital age we are living in today, it’s mandatory to harness the power of social media if you want to see the growth of your business. A carefully devised and managed social media campaign can bring along with it a plethora of new opportunities. Maintaining a strong presence on the social media network is not an easy task – in fact, it needs a plenty of work and efforts.

Once you’ve embraced the right social networking platform and social media marketing strategies, the payoff your business gets to experience down the lane is simply incredible. If you are wondering how social media can help your business to grow, here’s what you need to do to reap the benefits.   

Reach Out to the Right Audience

It’s not easy for every business to reach out to everyone. However, this is achievable to some extent through social media – at least to reach out to the right set of audience.  Once you accomplish this and reach your target audience to engage with through social media, it can work wonders for your business. Unique social media channels like Pinterest and Snapchat are highly effective in reaching out to a particular group – it’s more manageable than ever before.

At the same time, it’s important to share updates that are adapted to your target audience. Such social media strategies are absolutely invaluable. If you closely watch the strategies of some of the businesses that have been successful on social media, you’ll realize that they would uncover plenty of customers they were earlier not aware of simply by joining a conversation on a social media channel. That’s really powerful!

Run Promotions to Gain New and Returning Customers

Social media promotions are a great way to attract new users as well as returning customers. Provide a new outlet for sales, deals and its likes. When you offer such promotions exclusively for your social media followers, you can gain a lot of traffic and this in turn creates a buzz word around your business or brand.

In the recent years, almost everyone is active on one or the other social networking platform. So, you just have to attract them with freebies through promotions. The best part is that both the parties benefit from promotions. The new follower or returning customer gets the freebies, while your business generates more followers, which is indirectly crucial for further growth of the business.

Check out some of the successful Facebook contests and promotions in this HootSuite article.

Learn More about Your Audience

Most businesses overlook this particular aspect of social media benefit. When you start using social media for your business growth, you get to learn more about your audience. And this understanding in turn lets your customer base to grow because you can now customize your marketing efforts and work based on your understanding to satisfy them.

Many of the key social networking platforms like Twitter and Facebook let you to access metrics and information about those who visit the pages. Such insights help businesses to know where the audience is located in the world, the language they speak, their gender and age. You can then consider all these aspects while devising strategies for future product offers and marketing campaigns. In a nutshell, learning more about your audience indirectly helps your business to grow incredibly.

Enhance Customer Service

Good customer service is the key for any business to grow and social media is a great platform to enhance customer service, which in turn helps businesses grow. For any business, offering stellar customer service is of topmost priority. In addition to the 2-way communication provided by social media, it also gives a unique chance to improve customer service and offer immediate gratification to the target audience.

This will also let you to show to what extent you care about offering a memorable experience and will make sure that customer inquiries don’t go unnoticed. Businesses can drive their results by constantly monitoring social networks for customer feedback and giving them instant responses.

Offering customer support service through social networks is quickly turning out to be an expectation of most of the customers. If your customers are trying to find your business on Twitter or Facebook and not finding it, you may be missing out the chance to win new customers. So, it’s high time that you create a strong presence for your business on social media if you are not on it already – it doesn’t cost you a dime to kick-start your social media campaign.

This is what the power of social media is and how it can help your business to grow. Read this article to realize the power of social media if you still don’t understand how effective this platform is. This is just a small percentage of what this strong network can help your business achieve, while there’s much more that it can do practically. So, get off the bench and join the huge network and other businesses that are already growing their presence through social media.

Facebook and AdBlock Companies

Digital advertisements keep popping up online so often and ubiquitously that several tech-savvy users are making use of ad-blocking software to prevent these ads. Such programs have been a boon to them to stop the annoying ads, but hereon it’s not likely to be that easy for Facebook users to stop the advertisements from showing up on their desktop FB website. The social networking giant has worked a way around and come up with a smart way for blocking the ad blockers.

The New Changes to Facebook Ad Preferences Controls

Recently, Facebook rolled out its forthcoming changes to ad preference controls and among these latest changes is a decision to deactivate the popular ad-blocking program Ad-Blocker that is used to get rid of the online ads. As per this change, the social networking company has turned on a switch on its desktop site, which basically renders ad blockers. So, even users with ad-blocking program installed and running on their systems will get to see ads on Facebook.

Further, the Silicon Valley Company also revealed that its ad preferences tools will be updated to make things easier for users to customize the kind of ads that they get to see on the website.

Debate about Ad Blocking Ethics

The recent move by Facebook has given rise to a furious debate about the ad blocking ethics. On one side of the coin, too many digital advertisements are annoying as they slow down the web pages’ loading times and have a negative impact on the overall online experience. On the other side, they serve as the foundation of business for many digital publishers to offer content to the readers.  

Read on to find out what the affirmative and negative teams have to say about Facebook’s move.

What the Affirmative Team Has to Say?

Facebook, of course, is the main participant of the affirmative team. Talking on behalf of the company, Facebook’s Vice President Andrew Bosworth stated that disruptive advertisements are an industry issue and the increase of ad-blocking programs is a very strong indication that users don’t wish to see ads. However, he feels that ad blocker is a bad solution to the problem.

Facebook is not alone on its side. In fact, there are many digital publishers like The Wall Street Journal and The New York Times that consider ad blockers to be a huge threat to their advertising revenue. Around 200 million users globally employ ad blockers on their desktop PCs, as per estimates from the anti-ad-blocking start-up PageFair. There are many users who use ad blockers on their portable gadgets like tablets and smartphones also.

Many other digital publishers like Forbes, The Times and Wired have also started experimenting new techniques with the sole aim of anti-ad-blocking. Such publishers argue that users need to understand that the journalism that they enjoy online costs money, which has to be paid for – and advertising is a crucial aspect of this revenue.

Facebook also supports this claim admitting that ad blocking software is bad for publications that get robbed of almost 50% of the value exchange between publishers and users. However, the social networking giant also feels that instead of blocking all advertisements, a way has to be discovered to serve relevant ads to the users.

What the Opposing Team Has to Say?

When ads are well-made and relevant, they can be useful in helping users find out more about new products and services, while also introducing them to new experiences. However, advertisements don’t work that way, which is why many users try to find ways to use ad-blockers to avoid them.

On the opposing side of the debate is the ad blocking companies reacting furiously to the action taken by Facebook, which they believe will soon by incorporated by many other major websites as well.  

Adblock Plus calls this move of Facebook to be anti-user, stating that it’s following a dark way against the choices of users. It posted a question to Facebook asking why users are being stopped from making a decision on what they can block and what they can’t. Nonetheless, Adblock Plus doesn’t consider this as a cause to panic because such cat-and-mouse chasing games aren’t new to the tech industry.

Adblock Plus considers that Facebook’s view is ironical taking into account that the social media company acknowledges that users are justified to block ads, but still denies giving them the rights to do so.

The response from Adblock Plus has stirred across a blend of mixed responses among the Facebook community. If we’ve to judge based on the user comments to the post, several of them will try to find a way around to continue with blocking advertisements. Some of them are even ready to go to the extent of ceasing Facebook usage, while some others regard it to be quite reasonable to come across some ads in exchange for the free service they use.

The Verdict

Facebook’s move towards its anti-ad-blocking campaign has received mixed reactions, but still the Silicon Valley Company revealed that the new updates to its ad control and format options would supposedly eradicate the need to block ads. On a closing note, the social media firm says that it’s placing control in the hands of users with its updated ad preferences and other ad controls so that they can personalize their requirements and be served with relevant ads.

Facebook’s ad controls, performance and formats are claimed to have been designed to address the fundamental reasons users have opted for ad blocking. With more powerful controls, Facebook says, there would be no need to look for ad blocking programs.

We’ll have to wait to see if Facebook’s move to disable ad blockers on its website turns out to be in favour of users or against them – after all, it’s the vast user base that has helped the social networking company attain the popularity it has gained today. What’s your perspective on Facebook’s decision? Share your views in the comments section below.